No one can understate the value of packaging in every product-based business because it makes the first impression, which counts. Jewelry pieces deserve to be packed in boxes that enhance the presentation. The more appallingly you present your jewelry piece, the higher customer engagement you experience.
Kraft boxes are one such packaging that makes your jewelry packages aesthetically pleasing and also helps you build an eco-conscious brand image. Likewise, kraft packaging also benefits your jewelry brand in many ways. This blog has accumulated 6 major benefits of kraft packaging that make it ideal for your jewelry brand. Read on!
1. Helps Build Ethical Brand Image
As discussed earlier, kraft packaging is made from wood pulp, a renewable resource. So, kraft boxes and bags are eco-friendly. Kraft packaging is 100% biodegradable and recyclable. You can use virgin kraft paper to create jewelry bags, boxes, and hang tags. These eco-friendly properties help you get sustainable packaging solutions for your jewelry brand.
Resultantly, you will experience a noticeable difference in the form of building an ethical brand image in the competitive market. The best thing about kraft packaging is that it not only is made from virgin kraft paper but also from recycled paper. You can also use kraft packaging to promote your green campaigns to protect the environment.
2. Enhances Products’ Presentation
No matter how much money you have invested in your jewelry pieces. It cannot win repeat customers if it lacks an on-point presentation. Most people also buy jewelry to give to their loved ones. So, kraft gift packaging improves your customers’ gift-giving experience. So, the way you present your jewelry piece in the boxes matters most for the success of your brand.
Imagine, packing a beautiful pair of earrings in kraft boxes with foam inserts. Wrap them further in kraft wrapping paper and adorn them with a jute rope and some dried flowers for a vintage touch. What jaw-dropping perfection you have added to your jewelry packaging!
3. Captures Customers’ Attention with Rustic Charm
Aesthetics attract everyone be it nature or retail products. And people often judge a book by its cover when it comes to buying products. Natural brown kraft packaging does wonders for your business by enticing customers. The natural brown charm of kraft paper looks more appealing in its natural form and complements solid colors like black and white. Likewise, the natural brown color looks luxurious when classic gold foiling is stamped.
So, what could be more amazing for your glamorous jewelry pieces than packaging stamped with metallic foiling? The more beautifully you design kraft jewelry boxes, the more desirable your products will become. One of the popular styles is kraft jewelry boxes with windows, which entice customers and give them a sneak peek of your jewelry pieces. However, you can customize brown kraft paper in different colors according to your preferences.
4. Offers Adequate Product Protection
The primary purpose of packaging, product protection is excellently done with kraft packaging. Kraft packaging is made from kraft paper, sourced from wood pulp. It is known for its strength to offer adequate protection to jewelry pieces like earrings, rings, necklaces, anklets, and bracelets. The best thing is that it is sturdy yet lightweight, reducing shipping costs.
You can also get kraft jewelry boxes customized with foam inserts to ensure premium product presentation and superior protection. Kraft boxes can also be customized with cardstock inserts and dividers, helping you keep different jewelry pieces intact in one box. So, whether you want to pack a single pair of earrings or multiple jewelry pieces in one box, kraft packaging works well.
5. Supports Customization for Storytelling
Kraft paper has a porous surface, which may absorb inks but still supports printing. Laser and inkjet printing are better for printing kraft packaging to improve brand awareness. Choose a color, design theme, typography, and imagery that align with your brand personality. Use plant-based inks to ensure you get completely eco-friendly packaging.
You can also incorporate exquisite finishes to the kraft jewelry bags and boxes like embossing, debossing, and metallic foiling to improve customers’ tactile experience. Likewise, kraft packaging also supports matte, gloss, and holographic, spot UV, and soft-touch lamination. Attention to detail customization on kraft packaging builds an emotional connection with your customers, fostering brand loyalty.
6. Improves Customers’ Unboxing Experience
One of the best qualities of kraft packaging is its flexibility to be molded in every shape and style you want. The functional and artistic styles of kraft jewelry boxes help customers experience delightful unboxing. This way, people will share their memorable unboxing experience on the internet and with their circle, increasing word-of-mouth marketing for your jewelry brand.
The more brand recommendations your jewelry store gets, the more marketing buzz it creates. Businesses generally spend 7% of their revenue on marketing and promoting their businesses. So, why not offer customers an unforgettable unboxing experience that helps your brand get more recommendations without additional marketing costs?
7. Resonates with Shoppers’ Preferences
Packaging waste and climate change are becoming major global problems. Consequently, shoppers and industries are becoming more eco-aware. This is why the demand for sustainable kraft packaging is increasing. Sustainable packaging is transforming e-commerce businesses and helping them win repeat eco-conscious customers.
Customers even prefer to pay a little extra for products packed in sustainable packaging like kraft boxes and bags. You can also impress eco-conscious customers using kraft packaging made from recycled or virgin kraft paper. The right packaging aligns with the interest of your customers be it the material or the colors you use on the packaging during customization.
Final Thoughts!
Starting a jewelry business may seem easier if you have an idea and enough capital but the real challenge is to grow it consistently. One of the key factors for your jewelry store’s growth is the packaging. You can consider kraft boxes and bags because they are eco-friendly, visually appealing, functional, and customizable. Thus, kraft packaging is ideal whether you sell silver, oxidized, metallic, or crystal jewelry.
