No matter the industry or type of work you do, it is almost always true that in order to be successful, you need to be on the cutting edge. You need to be open to adopting new technologies that promise to expand your influence and your reach. This is especially true for any industry that requires sales, where competition is the name of the game, and the real estate industry is no different.
The internet has brought a massive shift in how realtors market their services, from email listings, to real estate websites to online newsletters. Now a new technology has emerged that seems destined to become a staple for all realtors going forward and if you want to separate yourself from the competition, you need to be an early adopter. This technology, of course, is AI.
AI for real estate may seem like an overly complicated idea, for a profession that relies on human-to-human interaction, but consider how many job responsibilities of a realtor rely on large amounts of data and repeating processes, i.e. what AI software thrives in. AI has the power to automate a lot of the grunt work needed to succeed as a real estate agent, so realtors can focus on their interpersonal skills and connections, which makes the job so rewarding. Continue reading the article below to learn more.
AI-Powered Lead Generation
One of the biggest advantages of using AI for real estate is its demonstrated ability to rapidly increase the number of leads you generate on a consistent basis. Traditional methods like email mailing lists, postcards, and physical ads are far too inefficient – and newer methods like Zillow listings are often cost-prohibitive for most realtors.
AI-powered software straddles the line between efficiency and affordability, guaranteeing realtors the best chance of increasing their leads and their potential commissions while not having to sacrifice a large amount of capital.
AI-powered lead generation uses dynamic ads that appear on social media platforms like Facebook to target buyers in the area. Using algorithms, geo-target keywords, and more filtering tools, they can find likely buyers based on their behavior on online platforms and how they engage with your dynamic ads—leading to a large amount of quality leads in a short amount of time.
Automate Lead Nurturing Ai-Voice and Text
Once a lead is established, it’s important to contact them immediately and consistently to establish a connection. This can be a challenge for realtors with a leads database that can reach the thousands. AI for real estate software utilizes text and speech technology to automate the process. Calling or texting a lead as soon as they engage with your ads, handling appointments and call backs, and more.
Ai For Real Estate Is The Future
AI has infiltrated and revolutionized many industries in the span of a few short years and real estate is no different. Its capacity to absorb large amounts of data and create customizable processes out of it make it perfect for lead generation and lead nurturing. If you are struggling with that aspect of your real estate career it may be right for you.
